Carbon Connects with Patrick Markt-Niederreiter
Pharma must urgently transform into a true healthcare company, moving beyond simply selling drugs. Success demands being customer-centric, helping doctors and patients make the right decisions. Digital excellence, data analytics, and dedicated bridge roles are essential to break internal human silos and deliver holistic, relevant solutions.
In this episode:
Patrick's Journey: Discover how Patrick transitioned from a biology graduate to leading the Digital Excellence Team at Daiichi Sankyo, and the pivotal moments that shaped his career.
Customer Engagement Innovations: Explore the cutting-edge strategies and tools that are revolutionising how healthcare providers engage with patients and doctors.
Customer-Centric Mindset: Understand why putting the customer first is essential in the pharmaceutical sector and how it can lead to better health outcomes.
Advanced Analytics: Learn about the power of data-driven decision-making and how analytics are being used to personalise healthcare experiences for patients.
Enhancing Communication: Gain insights into how technology is improving the dialogue between doctors and patients, leading to greater satisfaction and adherence to treatment plans.
Future of Healthcare Marketing: Get a glimpse into emerging trends and technologies that could shape the future of marketing in the healthcare landscape.
Leadership in Digital Transformation: Understand the key qualities and strategies leaders need to adopt to effectively drive digital change within their organisations.