Interview by Nataliya Andreychuck - July 25th 2025 - 26 min reading time

Adopting an AI-first mindset requires redesigning pharma workflows around automation, freeing humans to focus on judgment and customer outcomes. Success demands replacing output metrics with insight-to-act time to accelerate validated learning and relevance. This shift necessitates test-based rollouts using micro-experiments, moving past persuasion to sell success stories based on hard facts.

Interview by Henry Reagan - March 26th 2025 - 31 min

Pharma must urgently transform into a true healthcare company, moving beyond simply selling drugs. Success demands being customer-centric, helping doctors and patients make the right decisions. Digital excellence, data analytics, and dedicated bridge roles are essential to break internal human silos and deliver holistic, relevant solutions.

Interview by Miriam Mirza (Healthcare Relations) - March 6th 2025 - 4 min reading time

Patrick Markt-Niederreiter, Vice President Digital Excellence bei Daiichi Sankyo Europe, gibt Einblicke in die Marketingstrategien seines Unternehmens. Er zeigt auf, dass sich das Pharmamarketing in einem fundamentalen Wandel befindet, bei dem Relevanz, Vertrauen und digitale Lösungen in den Fokus rücken. Er berichtet, warum weniger manchmal mehr ist, wie die Zukunft des Marketings im Zusammenspiel von Mensch und Technologie aussehen könnte und warum Kooperationen dabei unerlässlich sind.

Next Pharma Fishbowl Discussion moderated by Dr. Patrick Markt-Niederreiter and Vanitha SV - May 22nd 2024 - 30 min

Humanizing Pharma Omni-Channel requires putting the focus squarely on the customer (HCPs/patients) and delivering relevant, easily accessible information fast. Success stems from deep needs understanding, providing genuine value, and crucial internal cross-functional co-creation and alignment. The key is moving beyond internal KPIs to meet human needs exactly when they arise, often by starting small.

Next Pharma Summit Panel Discussion moderated by Merhnaz Campbell - May 22nd 2024 - 15 min

Pharma marketing must evolve, or it risks obsolescence due to advancements in AI and data handling. The key shift is becoming customer-centric, blending skilled salesmanship with behavioral science to focus on patients and doctors, not just boards. Success demands strategic focus (viability/feasibility) and cultural patience, recognizing that emotions drive decisions. Humans, working across functional intersections, are the answer to human problems

Thought Leadership post on LinkedIn - April 12th 2024 - 7 min reading time

We’re entering a future where your phone, watch, and AI tools could spot health risks before symptoms appear. This article shows why blending digital innovation with human expertise isn’t optional, it’s the path to faster diagnoses, better outcomes, and more compassionate, sustainable healthcare.

Cheemia Webinar moderated by Merhnaz Campell - Feb 20th 2024 - 57 min

Mehrnaz Campbell talks to Patrick Markt-Niederreiter, a strategic professional with a passion for customer experience, digital innovation, and agile transformation. Currently serving as the Vice President of Digital Excellence at Daiichi Sankyo Europe GmbH, Patrick is dedicated to driving seamless and convenient end-to-end customer experiences for medical doctors and patients.

You’ll hear why digital transformation isn’t just about tools, it’s about you and your people. Patrick explains how empowering teams, embracing agility, and focusing on customer experience can help you deliver smarter, more human‑centered healthcare solutions.

1 of 100 purpose stories by Jill Donahue - Feb 11th 2024 - 5 min reading time per story

I’m very grateful to be amongst 100 leaders who where hand-picked from Jill Donahue because she is convinced that their leadership style and underlying story will inspire and help future leaders.

In her book "A Dose of Inspiration," Jill Donahue reveals the key differentiator for top-performing leaders and teams in the pharmaceutical industry: a profound connection to purpose. Drawing from extensive global research and interviews, the book argues that exceptional success is a choice available to everyone, starting with reconnecting to the "why" behind their work.

Donahue presents a practical framework, including eight specific triggers, to help professionals rekindle their sense of purpose. The book is enriched with the personal stories of 100 pharma leaders, providing evidence that being purpose-driven is the optimal path for personal fulfillment, organizational success, and delivering a positive impact on the lives of patients and their families.

Temedica Webinar moderated by Gloria Seibert - Dec 14th 2023 - 60 min

The omnichannel marketing approach stands as a cornerstone in the strategy of every forward-thinking pharmaceutical company. In order to capture HCP & patient attention and establish a lasting brand presence, messages should be precisely tailored for the specific audience, distributed through suitable channels, timed appropriately, and presented in an optimal format throughout the customer journey. While the concept is well-defined, the real challenge is turning it into reality.

Our experts Dr. Patrick Markt-Niederreiter, VP Digital Excellence, Daiichi Sankyo Europe and Gloria Seibert, CEO, Temedica discussed this insightful topic in a 60-minute webinar.

Case Study recorded at Veeva Commercial Summit - Nov 29th 2023 - 3 min

Hear how Link Key People (along with Pulse data from Veeva Commercial Analytics) is used to identify new opportunities, deepen customer understanding, and achieve significant time savings.

Interview by CHEManager - November 15th 2023 - 8 min reading time

As we all know, if A says something, B must also say something. But to do so, everyone involved must also know what this means in concrete terms. That's how simply the digitalization strategy of the pharmaceutical company Daiichi Sankyo can be summarized. As part of the CHEManager series on the digitalization strategies of well-known chemical and pharmaceutical companies, Patrick Markt-Niederreiter, Vice President of Digital Excellence, explains in an interview with Stefan Gürtzgen what this means for the future of the industry and why no one should be afraid of change.

Next Pharma Summit Panel Discussion moderated by Dario Safaric - May 26th 2023 - 30 min

Successful Pharma Customer Experience (CX) centers on deeply understanding and listening to the customer, moving beyond assumptions. True CX requires full internal commitment and a unified vision across all functions (Medical and Commercial). Leaders must empower teams to ask the right questions. Start small, focusing on seamless, relevant engagement to deliver maximum value.

Driving force and corresponding author of the case study. This practice paper outlines Daiichi Sankyo Europe's transformative journey towards Advancing Customer Excellence, redefining engagement in the complex pharma landscape. The core strategy centered on three guiding principles: data-based customer understanding, rapid response to preference shifts, and proactive management of change.

Key enablers included integrating Advanced Analytics with agile campaign management to personalize HCP interactions, supported by a "Test & Learn" culture and robust data governance. This framework led to significant improvements in customer experience and operational agility, including a ~10x increase in digital opt-ins and 40% better patient access to medication in pilot markets. The success underscores the power of integrating human agility with AI to become the signal, not the noise.

Handelsblatt Webinar moderated by Moritz Schönleber - March 30th 2023 - 60 min

Data silos dominate the German healthcare system today. It is time to break new ground in digital health and challenge traditional data models.

In this Handelsblatt webinar with Dr. Patrick Markt-Niederreiter, Alexander Schweigart and Gloria Seibert, you will learn how your industrial company can save time and money through patient-centered data use, gain access to real patient information, and translate this into effective action plans.

Next Pharma Webinar moderated by Dario Safaric - Dec 8th 2022- 30 min

Successful Pharma CX relies on relevance and deep customer understanding. It requires long-term focus and full commitment across all functions (Medical/Commercial). Technology is a critical enabler, but the mindset is key to creating bespoke interactions. New rules involve co-creative approaches (Pull, not Push) and establishing a single point of contact for customers.

Case Study recorded at Veeva Commercial Summit - Nov 29th 2022 - 2 min

Listen how you can leverage customer insights to fuel advanced analytics initiatives and drive double-digit sales growth.

Next Talks moderated by Dario Safaric - Feb 3rd 2022- 13 min

Success requires consistent purpose and focusing deeply on customer value, recognizing major change takes years (3–5) of test-and-learn. Effective leadership demands being an approachable role model who puts people first, respects every view, and utilizes Nemawashi - quiet groundwork - to ensure alignment and better decisions.

Next Pharma Webinar moderated by Dario Safaric - Dec 13th 2021 - 52 min

As we approach years end, let’s outlook the upcoming 2022 from perspective of digital and commercial transformation. Pharma’s transformation journey is still an ongoing process and in this “Pharma Chat” we will predict major trends for 2022.

• Why shall we put a customer-centric mindset at the core of our digital transformation?

• Learn how major pharmaceuticals implement, modify and transform their digital and commercial strategies.

• How to create purposeful digital and commercial excellence?

• and more

Next Pharma Webinar moderated by Dario Safaric - Sep 27th 2021 - 29 min

In this informative discussion, our life sciences experts dive into how to change the sales force from a mono to an omnichannel engagement model. They’ll provide real-world insight into the challenges sales teams need to overcome to adapt to a journey-centric, insight-led, multi-stakeholder execution one. The soft and hard skills required to drive productivity success and new digital tactics needed to define the sales force’s success organization wide. The data or technology to equip sales with to maximize productivity and the KPIs needed to define an organization’s success. You’ll have the insights you need at the close on the necessary sales capability and go-to-market shifts for a modern selling sales force to thrive in the future.