NEXT Fire-Side Chat: Evolution eats transformation for breakfast.

Pharma marketing must evolve, or it risks obsolescence due to advancements in AI and data handling. The key shift is becoming customer-centric, blending skilled salesmanship with behavioral science to focus on patients and doctors, not just boards. Success demands strategic focus (viability/feasibility) and cultural patience, recognizing that emotions drive decisions. Humans, working across functional intersections, are the answer to human problems.