The Zero-Click Mindset: Redefining the Value of (Gen)AI in Healthcare.

Executive Advisory for the most ambitious leaders in Pharma & MedTech. We don't just design - we deliver impact-first solutions for competitive differentiation, measurable ROI, and patient value.

Our Core Advisory Services:
Impact-First Product & Portfolio Strategy | Revenue Acceleration & GTM Strategy | Thought Leadership & Building Your Sphere of Influence | Trusted Executive & Fractional Leadership

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Dr. Patrick Markt-Niederreiter, Founder:
Trusted by Leaders since 2015.

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    Impact at Scale

    "Patrick's approach and persistence delivers measurable impact beyond the pilot stage. He builds high-performing teams that bridge technology and business, empowering them to exceed expectations."

    Karl Goosens, GM OpenData Europe at Veeva Systems
    (Testimonial refers to 2023-25 as VP Digital Excellence at Daiichi Sankyo Europe GmbH)

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    Strategy that Understands Software

    "By combining a strong strategic mindset with his ability to grasp complex software challenges, Patrick's guidance was instrumental in shaping our growth trajectory and helping us navigate the pharma market."

    Sascha Ritz, Co-Founder & CEO Climedo
    (Testimonial refers to 2017-25 across positions at Celgene DE, Daiichi Sankyo Europe GmbH and CEO of ZCHA)

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    Innovation Grounded in Reality

    "Patrick is an astute and capable leader, grounded in both business reality and the opportunities of innovation. He led our AI collaboration to demonstrate the transformative potential of AI in cardiology by optimizing workflows and enhancing personalized treatment for patients."

    Mark Benthin, CEO/Founder VIIGROUP
    (Testimonial refers to 2023 as VP Digital Excellence at Daiichi Sankyo Europe GmbH)

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    Vision, Executed.

    "Working with Patrick is a tremendous asset. His strategic foresight on investment decisions led to savings of over €100M. He connects vision with pragmatic execution in a way that genuinely drives growth."

    Dr. Thomas Stranzl, Ho Commercial DE Alexion Pharmaceuticals
    (Testimonial refers to 2015/16 as Manager Market Insights & Business Analytics at Celgene DE)

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    The Leader Who Inspires Action

    "Every conversation with Patrick leaves you energized. He is a rare leader who combines creative, out-of-the-box thinking with a deep understanding of data and tech, inspiring teams to think bigger and achieve more."

    Jeroen Vanderstukken, Director Strategy at Veeva Systems
    (Testimonial refers to 2023-25 as VP Digital Excellence at Daiichi Sankyo Europe GmbH)

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    Clarity in Complexity

    "Patrick has a rare talent for making an ambitious vision achievable. He simplified the complexities of our AI initiative, empowering our joint teams to not only understand the goal but to confidently execute and deliver it."

    Derek Evans, CEO Exeevo
    (Testimonial refers to 2025 as CEO of ZCHA)

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    A Trusted Expert for Industry Leaders

    "I truly appreciated Patrick's thought partnership on our strategic project. He brings a wealth of experience and a deep understanding of digital health, providing insights that have a lasting impact on your thinking."

    Senior Digital Health Leader at Roche
    (Testimonial refers to 2024 as VP Digital Excellence at Daiichi Sankyo Europe GmbH)

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    Visionary Builder, Empathetic Leader

    "A true visionary who builds what others only imagine. What makes him a rare kind of leader is that he doesn't just build disruptive AI solutions; he leads with exceptional emotional intelligence to shape the future."

    Rainer Maria Morita, Hidden Job Market Expert & Bestselling Author
    (Testimonial refers to 2025 as CEO of ZCHA)

Our Commitment to Your Success.

  • Impact-First Mindset

    Success is not defined by effort, but by tangible outcomes. We focus exclusively on VC-proven metrics - ARR growth, measurable ROI, and enhanced patient benefits - to ensure every action creates real value.

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  • Selective Availability

    We partner with you because your vision is bold and your commitment to impact matches ours. Our undivided attention is how we translate your ambitious visions and impact-first mindset into measurable market leadership.

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  • End-to-End Execution

    We don't just deliver strategy decks - we deliver results. From initial concept through compliant, scaled implementation, we guide your team through the entire journey to ensure your vision becomes a market reality.

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Solutions for Leaders.
Our Expertise. Your Advantage.

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You are building the future and need to move fast. We provide the strategic clarity and hands-on execution support to accelerate your market entry and scale with impact.

For Visionary Start- & Scale-ups

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You are transforming a complex organization. We provide the expert guidance to navigate digital transformation, ensure compliant innovation, and implement AI-driven solutions that deliver measurable efficiency and market leadership.

For Pharma & MedTech Leaders

A Framework for Market Leadership

  • Impact-First Product & Portfolio Strategy

    Our Operating principles:
    Simplicity by Design & From Analysis to Action

    We architect what you should build next - grounded in proven expertise (10+ first-in-company / -industry use cases).

    By replacing vague metrics with our VC-proven Impact-First Framework, we translate vision into commercially viable (Gen)AI solutions that create measurable value for Pharma, patients, HCPs, and business alike.

    We quantify ROI - even pre-launch - through metrics like MOIC, Burn Multiple, and Forecast Integrity, ensuring impact through clarity and market differentiation.

    Competitive Sprints, not ideation marathons.
    Our three-sprint model “3D” (Define, Detail, Drive) embeds capability in your team by applying it at a sustainable pace to prevent fatigue caused by overload.

    Core Mandates: Product Strategy | Portfolio Assessment | Competitive Sprints

    Learn more about Impact-First Product & Portfolio Strategy →

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  • Revenue Acceleration & GTM Strategy

    Our Operating principles:
    From Analysis to Action & Embedded Execution

    We accelerate your high-value deal pipeline and architect your path to market leadership - powered by a Zero-Click efficiency mindset and an Impact-First culture.

    We don’t just open doors.
    We align strategy, advisory, and execution to deliver measurable, long-term growth - driven by our Value-over-Volume and Pricing for Impact principles.

    Clients pay for outcomes, not activity; scalability becomes a shared advantage, not a hidden cost.

    Our Edge: We bridge strategy and execution.
    From Product-Market-Fit to pricing models, we apply proven frameworks (like Impact-First PMF) to turn clarity into commercial traction.

    Core Mandates: Go-to-Market Strategy | Customer Advisory Boards | Executive-Level Sales Support

    Learn more about Revenue Acceleration & GTM Strategy →

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  • Thought Leadership & Building Your Sphere of Influence

    Our Operating principles:
    Simplicity by Design

    We help you become the signal, not the noise. We anchor your strategic narrative in the substance of your impact-first results and Zero-Click aspiration. We build your high-impact thought leadership framework and deliver anchor keynotes, creating an authentic voice that commands attention - backed by proof, not just promises.

    Core Mandates: Strategic Narrative | Thought Leadership Framework | Anchor Keynotes

    Learn more about Thought Leadership & Building Your Sphere of Influence →

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  • Trusted Executive & Fractional Leadership (CXO)

    Our Operating principles:
    Embedded Execution & Beating the Red Tape

    For your most critical decisions, we serve as your trusted counsel and provide on-demand fractional leadership. We deploy market-leading hands-on expertise to solve pivotal challenges - from stalled AI projects to strategic pivots.

    Unlike many advisors, we bridge the critical gap where most initiatives fail: ensuring the teams who implement share the same clarity as those who designed the plan. We’ven proven the end-to-end expertise to ensure your vision succeeds where it matters most.

    Core Mandates: Fractional Leadership | Bespoke Advisory | Trusted Executive Counsel

    Learn more about Trusted Executive & Fractional Leadership (CXO) →

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Proof of Impact – The Evidence

Whether driving change from within a global corporation or as a strategic advisor for today's innovators, our focus remains the same: delivering measurable, impact-first results, driven by a Zero-Click Mindset.

  • Achieved a double-digit sales uplift (%) across European Affiliates within 24 months by orchestrating and scaling a first-in-company AI/ML next-best-action engine.

  • Challenged and rebuilt a flawed long-range forecast for a #2 global top-selling product. This provided the strategic foresight needed to realign budget and resources, averting a significant misallocation of capital and saving over €100M.

  • Set a new benchmark “first-in-pharma” by reducing KOL segmentation and tiering time from 2 months to <1 minute through a Zero-Click and Impact-First mindset.

  • With 2/3 of patients and HCPs already using LLMs, we architected a commercialization roadmap that enables pharma companies to meet their customers where they already are: in AI-driven conversations - creating a new, highly effective channel for engagement.

  • Co-creating a proprietary "Benchmark-as-a-Service" platform. As a CRM-agnostic layer, it provides a sustainable competitive advantage by equipping field teams with unique, actionable, and comparable data, driving a new level of strategic field management.

About the Founder & ZCHA – Future Focused. Impact Driven.

As the founder of ZCHA, I bring a unique blend of corporate leadership and entrepreneurial drive to every engagement. My journey, honed by >10 first-in-company / -industry use cases within my professional career has instilled a deep understanding of complex organizations and the relentless pursuit of innovation.

I built ZCHA to be the strategic partner I wished I had – a force that translates ambitious visions into measurable market leadership through an impact-first culture and a Zero-Click aspiration. This isn't just about consulting; it's about pioneering the future of healthcare, one transformative partnership at a time.

My commitment is to empower leaders like you to navigate market complexities, leverage AI, and achieve sustainable growth that truly redefines industry standards.

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Let's Build the Future of Healthcare. Together.

Your vision deserves a partner who delivers. Let's discuss how we can translate your ambition into a measurable, impact-first reality. Schedule a confidential introductory call to explore your possibilities.

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